ADVERTISEMENTS

 

William H. Rease, Moyer & Hazard, Successors of Alexander Fullerton, 174 Market Street, Fifth Door Above Fifth Street, Philadelphia [and] Elijah Bowen, Wholesale & Retail Hat & Cap Store, No. 176 Market Street, Philadelphia (Philadelphia: Wagner & McGuigan, ca. 1846). Crayon lithograph.

 

From the 1840s through the 1850s, advertising prints, many with prolific lettering and signage covering the front elevation of a store, became a staple of the larger-format, loose prints issued by Philadelphia lithographers. Given away to the businesses’ distributors, the prints also served as advertisements in streetcars, hotel lobbies, and storefronts. Although usually depicting exteriors, lithographed advertisements occasionally showed interior views as well. The proprietor L. J. Levy apparently felt the artist’s disruption to his business at 809-811 Chestnut Street was worth the potential increase in business. (See Section I).

 

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