ADVERTISEMENTS

 

Louis Haugg, Philadelphia, Paris & New York Fashions, for Spring & Summer of 1864 (Philadelphia: Published and sold by F. Mahan, 1864). Colored by A. Biegeman. Crayon lithograph, hand-colored.

 

Between the 1840s and 1860s, large lithographed fashion advertisements, displayed at tailors and the ever-increasing ready-to-wear clothing stores alerted customers to the latest styles. After the Civil War, the flourishing of fashion periodicals such as Harper’s Bazar (established 1867), prompted the waning of this form of advertisement. Fashion plates not only showed the fashion of the day, but often included “celebrity” models, such as Gen. Nathanial P. Banks depicted here, interior decors, outside settings, and scenes of proper social decorum.

 

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